Fondation Bettencourt Schueller
One man can hide another!
A few days before the opening of COP21, the Bettencourt Schueller Foundation organized a groundbreaking event at the French Cinémathèque featuring three exceptional French films. Each of these films celebrates man, his relationship with himself and nature, with his own sensitivity.
Three directors including Yann Arthus Bertrand, a 350 m2 exhibition at the French Cinémathèque, along with four innovative sound installations, breathe life into the event. For us, it wasn't just a technical challenge, but also about creating auditory connections between the different presented works. Thus, we were able to explore the human aspect with Yann Arthus Bertrand's latest film, "Human", the animal aspect with Jacques Perrin's film, "Les saisons", and the elements with Luc Jacquet's film, "La Glace et le Ciel". The overarching idea was to architect the space and structure the visit through the works of the three renowned directors.
Structuring the space and organizing the stroll
Three sound spaces, akin to three auditory journeys, were crafted to enable visitors to envision the behind-the-scenes of the photographs during their visit. Each space is harmonically compatible, overlapping with others without straining the ear. The visit is punctuated by a sense of auditory comfort, immersive sound, and astonishment, enhancing the photographs without ever overshadowing their beauty.
When audio becomes an experience.
In the two main rooms, a precise and immersive sound system broadcasts an ambient sound creation composed based on natural sounds.
This sound composition has been specially designed to create a unique auditory experience that transports listeners into an immersive sound universe.
Natural sounds have been carefully chosen to craft a sonic atmosphere that harmonizes perfectly with the images projected on the screens. This allows listeners to delve into the story being told on the screen while being enveloped by an immersive and captivating soundtrack.
A sonic journey through metamorphosis.
An access corridor is used for the viewer to hear the soundtrack of the transformation from mineral to human, passing through plant.
Audio morphing is an immersive sound experience that allows visitors to progressively experience the transformation of natural sounds. As you traverse the corridor, you'll hear the sounds evolve gradually, transitioning from mineral to plant, and then to human sounds. This unique auditory experience enables visitors to immerse themselves in the story told on the screens while being enveloped by an immersive and captivating sound track.
Cinema for the ears
At the heart of the exhibition lies a 4-square-meter room immersed in darkness. Through sound spatialization, it offers a unique way to narrate the world. Deprived of vision, listeners hear voices, sounds of nature, and surrounding animals, discovering sonic scenes in the dimness of the space.
The event organized by the Bettencourt Schueller Foundation at the French Cinémathèque managed to captivate the audience, creating an unforgettable multisensory experience. Thanks to the collaboration between MUTT Agency and renowned directors, the harmony between photographs and sound creations was perfectly orchestrated. This event illuminated the beauty of our world and the profound connections between humanity and nature.
Feel free to reach out to us if you're looking to transform your events into creatively charged and positively emotional experiences. We're excited to collaborate with you and together craft unforgettable memories for your brand!