Not a Retrospective. An Anniversary

In our early discussions with Géostock’s marketing team about celebrating the brand’s 60th anniversary, the easy path would have been to roll out a classic anniversary film: archival footage, historical milestones, and key figures. But we wanted more—we wanted to turn a celebration into an opportunity to reimagine the brand story. Our goal was to craft a narrative that doesn’t just look back, but above all, inspires the future.

A brand film that honors Géostock’s legacy while propelling its employees, partners, and customers into the decades ahead.

From Uncovering Creative Roots to Shaping the Future

Step One: Dive into 60 Years of Archives We approached this like creative archaeologists—dusting off images, curating pivotal moments, and tracing the evolution of the company and its industry.

Step Two: Craft the Narrative We blended memory and vision, weaving archival footage with 3D, 2D, and motion design. The result: a fluid, modern story designed to captivate and keep the pace dynamic.

Step Three: Create a Lasting Communication Tool The goal was never just a commemorative piece, but a versatile, enduring film—adaptable for both internal and external use.

A Collective Adventure

This project was also a story of collaboration. Alongside MUTT, the Yuma agency enriched our thinking on Géostock’s brand identity, while Moon-Event orchestrated the Marseille evening that celebrated the 60th anniversary and premiered the film.

Each partner brought their expertise, and the result reflects Géostock’s spirit: solid, ambitious, and forward-looking.

A Film, a Milestone, a Compass

The Marseille premiere was just the beginning. While most anniversary films are fleeting—outdated the moment they’re seen—this one is now a landmark for Géostock: a narrative compass that helps the brand tell its story, unite its teams, and assert its vision.

Because, in the end, a brand film is like an expedition: You know where you start, you chart a course, and you inspire everyone to join the adventure.

So, if you were to imagine the film of your company’s next 60 years… what scene would you open with?